Who needs technology? Part one of three

Computers. Smartphones. Tablets. High-speed Internet. WiFi. These game changers continue to transform the world of business in general, and hold special promise to enable Small Businesses to compete at a level unimaginable even five years ago.

Ironically, as more Small Business owners, operators and employees become more computer- and technology-literate, we are discovering that... nobody is really interested in technology. Seriously: nobody cares. 

Unlike the early days of "the consumer Internet", noone talks about what kind of chip their computer runs on, or how fast it is. People are still using Windows XP, and even the poor souls who got stuck with Windows Vista pre-installed on their PCs have stopped complaining about it. The smallest of Small Businesses are now confidently buying iMacs and Macbooks, and naturally expect to either build their work network with them, or integrate them with whatever systems they already have without too much of an effort.

Tablets have pretty much replaced laptops as the portable computing solution of choice. More people are accessing the Internet using their Smartphones, the "iPhone vs. Android" religious war has subsided to a brokered peaceful co-existence, and it appears even Microsoft finally has a credible threat with it's latest Windows Phone offerings.

iPhone vs Android (Photo credit: nrkbeta)

So it's not that noone cares about technology: it's that the focus is no longer on the technology, but on the benefit of using the technology. Texting isn't just for kids: it's a way to document your informal business communication, followup on one conversation while in a meeting or a conversation with someone else.

Facebook presents opportunities to expose your brand to tens of thousands of people on a shoestring budget, control your company's image and shape its brand message. Twitter enables Small Business to craft real-time marketing campaigns, leverage location-based demographic data and identify the "long tail" sweet spot that makes up its niche market.

Businesses being more "tech savvy" doesn't mean that they now speak like geeks, but that they think like CEOs instead of peddlers. Businesses in all industries, of all sizes, have the power to increase productivity and profitability while actually decreasing the effort and activity required to get things done. Technology provides no magic bullet solutions, which is we see fewer tech pros like myself boasting of "functions and features", and now focusing on "benefits and strategic advantages".

Everybody has an email address. Nearly everyone has a smartphone now (or should!). Small Businesses have become quite tech savvy... but have technology professionals become more business savvy? We'll examine that in part two.

---

Related articles

• We Live in a Web Dependant World. - "HTML Rulez D00d" (loburn68.wordpress.com)
• Goodbye Yellow Brick Road, SMBs plan to spend much more on tablets than PCs (betanews.com)
• Windows Phone 8 Is End Of Life In July 2014 (coated.com)
• Windows Phone's 18 month support means it's being updated, not abandoned (arstechnica.com)
• Why Do Americans Hate Technological Change? (readwrite.com)

Top Five Tech Tools You're Probably Using - but could use BETTER: part five

Calendar/Task Management

Microsoft Outlook

I had a client a few years back - an office with about five people working in it. You could stand up at your desk and turn around 360 degrees and see the entire company in the sweep of your glance.

While I was there working on low-level installation and configuring, I couldn't help but overhear something occur more than once: an important meeting scheduled with a client had to be rescheduled because one or more staff members had a scheduling conflict. What?

Everyone that worked in the office was in view of each other, and within earshot. Even more puzzling, everyone had Microsoft Outlook installed on their computers. What, I finally asked, were they using to manage inter-office scheduling. Answer: NOTHING!

I'm not a shill for Microsoft, but Outlook is the corporate standard for good reason -- in addition to being an email client (which is all they were using it for) it's a contact manager, a task scheduler, and has individual and group calendar capabilities. Don't think I'm picking on Small Businesses, though -- most of the larger firms and corporations I've worked at and for didn't use Outlook for anything but email either.

Outlook isn't the only viable candidate for task scheduling and shared calendar management: Google Calendar, leveraging the iCal standard, is a great FREE alternative, which interacts natively with almost any Smartphone, making it an even better mobile solution than stationary desktop-based Outlook. As I often say in situations like this, "It's not the tool you choose, it's the tool you USE".

Google Calendar

Task management and calendar (appointment) management about more than just making checklists. Making sure that appointments are kept and tasks don't fall through the cracks are essential aspects of providing superior customer service. They're also areas in which Small Businesses tend to fail miserably since, if they manage them at all, they usually depend on memory or old-fashioned, 20th Century pen and paper methods.

Managing your appointments, tasks and to-do lists manually, by some paper-based method is a non-starter in the 21st Century business environment.

• You can't copy and paste
• You can't search
• You can't import or export email addresses, phone numbers and website URLs
• You can't easily categorize or prioritize your activities
• You can't share your schedule with multiple co-workers
• You can't see, at a glance, available free time to schedule the activity of several people

Let's face it: most Small Businesses still aren't in a position to increase their staff or budgets. Increasing efficiency and eliminating wasted time and effort are simple, accessible ways to step up your customer service game. Google Calendar allows you to create alerts for your scheduled appointments that will send you reminders by email, popup messages or SMS text messages delivered to your cell phone.

I use Google Calendar's alerts to help me not "airhead" important meetings. I create email reminders five days, three days and one day before each appointment. Two hours and one hour before each appointment, I have text reminders sent to my cell phone number. It's like having the most efficient executive assistant constantly shadowing me, keeping me on track with my schedule.

So I can concentrate on the important things: attending the meetings on time, and providing superior customer service to my clients. To-do lists that track to my phone keep the "what I have to do next" literally at my fingertips. So very little falls through the cracks. And tasks that are tracked in a system like Outlook, Google Calendar or some other computer-based/online system, roll forward until they're cancelled or completed.

Thus, fewer important things are overlooked or fogotten. And I don't double-book my time anymore, which used to happen when I managed my schedule on paper or, even worse, by "remembering" them. Because a mind IS a terrible thing to waste -- on the trivial details of task and time management.

Let you computer and you Smart phone do the grunt work -- so you can focus on the stuff you get paid for.

---

Related articles

• ClickMeeting Introduces Plug-In for Microsoft Outlook (prweb.com)
• Why I moved from Microsoft Office 365 to Google Apps - Part One (tubblog.co.uk)
• Latest Zoho Calendar Updates: Sync for Google Calendar, Birthday Calendar (zoho.com)
• Two-way Gmail Outlook Sync by CompanionLink (sys-con.com)