Showing posts with label Entrepreneur. Show all posts
Showing posts with label Entrepreneur. Show all posts

Thursday, February 17, 2011

Top Ten Reasons Small Businesses Fail - part nine

Closed Mind

It takes a lot of hard work, focus and persistence to launch a Small Business. Starting with an idea, and (perhaps) some skills, a plan is prepared, financing secured, details dealt with... and a business is born.

The problem is, in the time required to travel from concept to reality, too often Small Business enterpreneurs get stuck in the attitudes and assumptions adopted at the beginning of the journey.

Business plans and financial projections are usually developed long before the business is created. But during that time, demographics change, markets shift and economies worsen or improve. Since business plans and financial projections are rarely revisited (or consulted) during this period, Small Business entrepreneurs may find themselves operating based on inaccurate or outdated assumptions.

In addition... there are the basic human traits of pride and stubborness. Being confronted by the need to re-examine a business plan, or recalculate financial projections, there may be a tendency become defensive, resisting these suggestions, rejecting this well-intended advice as unwanted and unwarranted criticism.

It has often been said that success has a thousand parents, and failure is... umm, an orphan. While the expression implies that many people will take credit for a successful venture after the fact, in this case let us take it to mean that a successful Small Business entrepreneur will not hesitate to consult mentors, advisors and other experienced individuals to seek advice and guidance as they develop their venture from concept to reality.

Nearly every one you know may consider themselves experts on all manner of business-related topics, and even the few of them who actually are may be too familiar to you (or with you) for you to feel comfortable seeking their advice... or heeding their (many) unsolicited words of wisdom.

This doesn't mean that you need to, or ought to, go it alone. There are many excellent sources of guidance and counsel - a few good places to start are listed below:

Small Business owners and operators, especially the "solopreneurs" and self-styled mavericks, will have a tendency to "Do it My Way", in the words of the classic tune. While this may seem like a good idea intuitively, if you find yourself struggling to break even after more than a few years, the facts clearly indicate otherwise.

Don't be afraid to seek advice. It doesn't mean you're wrong, or that you've failed. If we each knew all the answers, the economy wouldn't have crashed in '08, and I wouldn't be writing this blog post. The fact is, half of all Small Business startups will fail within their first two years.

You obviously don't want Your Small Business to fall within that statistic. So, as much as it may bruise your pride, remember to keep an open mind... or you may soon be faced with closing shop for the last time...

Series inspired by "Top Ten Reasons Why Small Businesses Fail" by: Connie Holt, E.A. cholt@henssler.com
The Henssler Financial Group Position Paper
© 2004 The Henssler Financial Group | www.henssler.com

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Monday, February 14, 2011

Top Ten Reasons Small Businesses Fail - part six

Versatility

Though many Small Businesses are one-person operations, in today's economy, none can afford to be "one-trick ponies".

Even if you can't diversify your staff (especially if you work alone), you'd do well to diversify your skills. Every solopreneur has a specialty, but don't focus exclusively on the thing you do best. What happens if the market shifts, or your existing clients have had their fill of the good or service you specialize in?

Begin by ignoring the voices in your head that say "I can't...", "I don't...", or "I'm only...". You are an entrepreneur - something you may not have imagined being even a few years ago. Whether it was always your dream, or the result of a layoff due to the "Great Recession", here you are! Don't let the challenge of expanding your capabilities defeat you as success draws near.

Next, consider improving your business-critical skills, such as:
  • Business communications
  • Planning
  • Financial management 
  • Networking
There are many courses available, locally and online, designed especially to assist Small Business owners, operators and employees in enhancing their business related skills. Locally (New York City), I highly recommend NYC Business Solutions' FastTrac New Venture course. This is a free, month-long course designed especially to, as their website states:

"...help you perfect your business concept, write a strong business plan and access resources to complete your launch."

If you're in New York City, and are in the first year or two of starting your Small Business, you MUST enroll in this course. The benefits are immeasurable - and how can you beat the price?

Consider also what you are good at that you could do for others, perhaps on an informal or advisory basis? Are you a good writer? Lend a hand to fellow solopreneurs and Small Business owners/operators/employees by proofreading drafts of their business communications.

Better at managing money? Although you may not be an accountant, you might have advice, tips, spreadsheets, or prior budgetary management experience that would prove useful to friends or colleagues struggling to stay on top of their financials.

Success in today's economy requires more than focusing on your core specialty; it increasingly involves thinking beyond direct financial compensation. Lending assistance to those who may benefit from your versatility is an excellent way to gain word-of-mouth recommendations and/or discover referral partners.

It's basic human nature to help those who help us. And unselfish devotion to others, as contrary as it may seem, is an often overlooked component of professional and financial success.

As we've mentioned several times in this series, business is about relationships. As with any relationship, sincerity is a key aspect of forming those which last and flourish.

Series inspired by "Top Ten Reasons Why Small Businesses Fail" by: Connie Holt, E.A. cholt@henssler.com
The Henssler Financial Group Position Paper
© 2004 The Henssler Financial Group | www.henssler.com

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